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Viewing entries tagged with 'strategy'

5 reasons you need to be mobile-friendly

Tuesday 14 February, 2017 | By: Allan O’Donnell | Tags: SEO, online strategy, digital marketing

Your website is your business card to the world. But is it enough to have a website that looks great on desktop devices? Definitely not - if you don’t have a mobile-friendly site, you could be missing out on a serious amount of business. Here are the top 5 reasons why you need to be mobile-friendly to maximise your online efforts. Read more.

How to use ‘Expensive Questions’ to boost sales

Tuesday 16 August, 2016 | By: Graham McGregor | Tags: marketing, strategy, sales, premium content

Many years ago I was making a presentation on sales training programmes to a sales manager. My problem was that I was doing all the talking and my presentation was going nowhere fast. I had a new salesperson with me at the time and he was a lot smarter than me. He could see I was making no headway so he waited till I paused for breath. Then he asked the sales manager a simple question. Read more.