These days it's not enough just to have a website. Your customers expect you to be web-savvy... even if you aren't. Here are a few essentials to make sure your website is working for you. Read more.
Don't think of collecting customers' data as a shortcut to their wallets. Really getting to know the people who buy from you is a little bit like making new social connections. And just as rewarding if you do it right. Read more.
Retail communities can no longer rely solely on ‘position, position, position’ to capture their fair share of the customer dollar, according to retail consultancy Spruiker Hire. Read more.
Aren’t social media fails the perfect combination of car crash rubber-necking and schadenfreude? You can’t help but stare and feel a bit smug, all at the same time. Until it happens to you. Here’s what to do. Read more.