While most of us are lucky enough not to have had first-hand guerrilla warfare experience, you’ve more than likely been exposed to its guerilla marketing. Read more.
Video is predicted to be 74% of all internet traffic by 2017 (that’s just six months away). You will probably be noticing a lot more video content on all your digital and social media channels. Yes, it is taking over everything and it is the fastest growing tool for digital marketing. Read more.
Many years ago I was making a presentation on sales training programmes to a sales manager. My problem was that I was doing all the talking and my presentation was going nowhere fast. I had a new salesperson with me at the time and he was a lot smarter than me. He could see I was making no headway so he waited till I paused for breath. Then he asked the sales manager a simple question. Read more.
A few years back I received a call from a restaurant owner who needed help. The business had been operating for a number of years in Port Douglas, but it had developed a major identity problem, to the point where no one really knew or understood what the restaurant was all about it. It was a confused mess. Read more.
There are a lot of choices available when it comes to deciding which digital channels you are going to invest time and money in. The most important part of this process is to remember that it’s NOT about you but about your audience. Your decisions need to be based on how, where, and when your audience wants to interact with your business. Read more.