Beware of the marketing fluff
In our socially active world, there is no doubt that social media has greatly impacted our lives. How we interact with our friends, how we entertain ourselves, how we do business and of course, how we market to our audience has all changed.
In a fast-paced economic climate, valuations are seen by most professionals as a fundamental cornerstone of good decision-making for businesses, now and in the future. While it is impossible to predict the future, preparing for uncertainty is a key differentiator between businesses that survive and those that don’t. Read more.