Search engine optimisation (SEO) is essential to businesses being found online. Both within Google and LinkedIn. Often I speak to clients, and they develop their SEO around what they think. But it is not all about them! It’s also about the keywords your ideal audience would use to find you. Read more.
A Harvard University study has shown that one person’s impression of another is 55 per cent based on what they see, 38 per cent on body language, eye contact and body posture, and only 7 per cent on the spoken word. Read more.