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Viewing entries tagged with 'digital'

SEO, Strategy and LinkedIn: It Is Not All About You

Saturday 17 September, 2016 | By: Kylie Chown | Tags: SEO, Linkedin, digital marketing

Search engine optimisation (SEO) is essential to businesses being found online. Both within Google and LinkedIn. Often I speak to clients, and they develop their SEO around what they think. But it is not all about them! It’s also about the keywords your ideal audience would use to find you. Read more.

How to decide what digital channels are right for you [MEMBERS ONLY]

Monday 8 August, 2016 | By: Default Admin | Tags: digital, marketing, premium content

There are a lot of choices available when it comes to deciding which digital channels you are going to invest time and money in. The most important part of this process is to remember that it’s NOT about you but about your audience. Your decisions need to be based on how, where, and when your audience wants to interact with your business. Read more.