Twelve years ago when I began building websites the goal in business was to get the phone to ring or to have the person walk in the door of your business. Most advertising was done through print, and therefore expensive. Most businesses weren’t capturing a persons’ details unless they bought from them. Read more.
There’s a joke that the best place to hide a dead body is in the second page of Google search results – with good reason. Very few people click past the first page, which is why it’s so important for your website to appear on the first page of someone’s search. Read more.
Are you in a business where you are quoting for contracts, particularly, where those contracts become fixed price agreements? And if you are, when the contract is completed, have you made the profit you expected to make, or is it less?
Your website is your business card to the world. But is it enough to have a website that looks great on desktop devices? Definitely not - if you don’t have a mobile-friendly site, you could be missing out on a serious amount of business. Here are the top 5 reasons why you need to be mobile-friendly to maximise your online efforts. Read more.
Do you remember back in the 90’s when the internet was becoming the next big thing? That nostalgic sound of a screeching dial-up modem and waiting half an hour to download a single MP3 file? Read more.
Search engine optimisation (SEO) is essential to businesses being found online. Both within Google and LinkedIn. Often I speak to clients, and they develop their SEO around what they think. But it is not all about them! It’s also about the keywords your ideal audience would use to find you. Read more.