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Once Upon a Brand - the Importance of Brand Stories

Thursday 29 September, 2016 | By: Colin Fruk | Tags: branding, marketing

Whether they be smart, savvy, emotive or humorous, brands rely on brand stories to connect with their customers. Why? Stories make life interesting and they make people listen. In fact, research shows that our brains become more active[https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains]when we engage in a captivating story. Read more.

The Top 6 Business-friendly Apps for Small Business Owners

Wednesday 28 September, 2016 | By: Colin Fruk | Tags: apps, digital, productivity, time management

Since their inception, mobile applications or, ‘apps’ as they’re known have dominated the conversation about technology in relation to nearly every aspect of our lives - from gaming and music, to travel and fashion. Now, we’re seeing entrepreneurs and small business owners becoming increasingly reliant on these savvy tools to help their business grow and improve workplace coordination and productivity. But with such a huge array of resources available, how do you know which apps are going to prove most useful for your business? Read more.

SEO, Strategy and LinkedIn: It Is Not All About You

Saturday 17 September, 2016 | By: Kylie Chown | Tags: SEO, Linkedin, digital marketing

Search engine optimisation (SEO) is essential to businesses being found online. Both within Google and LinkedIn. Often I speak to clients, and they develop their SEO around what they think. But it is not all about them! It’s also about the keywords your ideal audience would use to find you. Read more.